In addition of the conventional advertising exposure sponsorship offers, there are many number of external marketing opportunities and areas for internal corporate motivation with Eurointernational, as following:
- Promotion of sponsor products and services with opportunities to cross-market
- Licensing and merchandising
- Offer promotions to retailers with incentives
- Cooperative and cross promotions
- Use of team’s show car program and driver appearances at retailers, trade shows and corporate events
- Motorsports themed point of sale items (display, stand-ups, posters etc.) and Team merchandise sale with sponsor logos
- Incentives and travel programs for sales force and or clients, with contests focusing on sponsor and its motorsport involvement i.e. race tickets, trip to races, tours, race week end gateways
- Employee appreciation days at Corporate headquarters
- Hospitality program at tracks for Sponsor’s guests
- Trackside advertising
- Media coverage: TV, Magazines, Social Networks, Press Releases
- Web promotions with Team’s web site and social networks
- Regular bulletins informing employees and clients of “Sponsor” Team progress and news
- Establishment of “Sponsor” Team Club